Frequently Asked Questions

What is Search Engine Optimization?
Why does your site need Search Engine Optimization?
Why choose Infatex to handle you Search Engine Optimization?
Why do I need a Web site?
Should we hire a full-time Webmaster?
What is a domain name and how do I get one?
What is hosting? Do you offer hosting?
How will people find my site?
Do you use all the latest technology?
Can I see my website while it is under development?
How much do you charge?
Can you provide online shopping for my site?
What can an E-commerce website do for me?
What can a website do for my local business?

What is Search Engine Optimization?

Search Engine optimization seeks to obtain the highest placement in search query results by modifying web page source code and content. All the search engines use distinct fixed criteria, or algorithms, in their indexing process. Using our Knowledge of those algorithms we can configure the META tags and descriptions, titles, and page format to achieve optimal placement on multiple search engines.

Search engines generate approximately 80% of Internet traffic, but 75% of search engine users never scroll past the first page of results. These are the users you should be targeting. Top placement on major search engines is not that easy. It involves much more than just meta-tagging your website and submitting it to 1000 search engines. You can use these methods, but you have to do a lot more than just adding meta-tags. You have to do a lot of research on your target keyword phrases, and figure out what's really going to bring you targeted traffic. That's why we see search engine optimization as just the beginning. It's an ongoing process to make a website work.

Our process brings traffic to your whole site not just your home page.

We don't use cloaking or any other questionable strategies that may get you in trouble with search engines.

Infatex creates specially optimized pages that are hosted on your site not ours, unlike most other companies.

Infatex won't hold your pages hostage if you decide to cancel.

We have the capabilities to route traffic from specific key phrase searches to specific pages on your site.

People are more likely to make a purchase if they can click directly to the relevant page, rather than having to navigate through an entire website.

We provide you with monthly reports showing you where your site is listed in each of the search engine so you can track where your traffic if coming from.

Why do I need a Web site?

The Internet exposes your organization to vast numbers of potential customers - local, national, and international. The Web is one of the least expensive, yet most targeted and flexible forms of advertising available. Many companies discover that a website is a more economical, and efficient way to make information available to clients, customers, distributors and employees. Instead of spending large amounts of money and resources producing printed media, businesses are pointing people to their website.

Should we hire a full-time Webmaster?

If you have a huge site that needs constant maintenance, yes, you should hire a full-time Webmaster. However, we believe the term Webmaster is outdated because the field is growing so fast and in so many directions that no one person can "master" it. Unless you have a very simple site, you will need a person with a large set of skills that must be constantly updated. Most companies find it very difficult to recruit and keep high-tech workers with the appropriate skills. We can either be your webmaster, or work with your existing IT staff to create more profitable solutions. Infatex is your solution to all of your internet needs.

What is a domain name and how do I get one?

A domain name is an address on the Web. For example, our domain name is www.infatex.com and we will help you register a unique domain name for your site. Because domain names are vanishing at a rapid rate, we recommend that this be your first step towards creating a more powerful presence in the marketplace.

What is hosting? Do you offer hosting?

Infatex offers quality website hosting. The host is the computer or server that "houses" your Web site. It could be in your back office, at an Internet Service Provider in your town, or it could be hosted in another city. Physical location is not important but the reliability, capabilities and support of the hosting company are very important. For the vast majority of sites, bandwidth and storage are far less important than features, support & reliability. You want your site to be available 24 hours a day; 7 days a week.

How will people find my site?

Internet surfers generally find your site in three ways:

By using a search engine/directory service such as Yahoo!, AltaVista, Lycos, Google, etc.

By finding you through links or banner ads from other sites

By seeing your web address in conventional marketing/advertising materials.

Your Web address should be included in every piece of paper that leaves your organization. We will help you with all three approaches. Our goal is not just to design your site but also to make it successful. Through experience, we know what works.

Do you use all the latest technology?

Yes, and we know how to implement it towards your success for ease of use, speed of access, and content! Because of varying computer and browser capabilities, not every feature can be accessed by everyone. For that reason, we generally implement new technology only after it has been tried and tested. We specialize in cross-platform sites that just about anyone can use. Our goal is for your site to be seen and used by the largest number of people!

Can I see my website while it is under development?

Yes, we create a special private section on our test server just for your site. At various steps in the process, we will show you the current version of your site (at a special web address) and ask for your comments and feedback. For example, most projects start with the front page design. We will design test layouts for your review and feedback. Once you have approved this stage of the project, we will proceed to develop the "inside" of your site. At all stages of the creative process there exist avenues for close collaboration between you and our design team. We strive to eliminate any "surprises" and your site does not "go live" until you have approved it.

How much do you charge?

Each project is different and some sites are more involved than others. For some examples, browse our portfolio to see the wide range of web sites that we have developed. We price jobs on a project basis, not an hourly rate. After an initial free consultation, we provide you with an estimate of the cost to develop your site. Then we work with you to develop your site within that budget and we keep you posted on additional costs that may be involved. Please use our order form and an Infatex representative will contact you.

Can you provide online shopping for my site?

Yes, we have experience developing online shopping/storefronts and we will guide you through the process.

What can an E-commerce website do for me?

E-commerce/e-business is more than selling books and toys online. E-business encompasses all the ways that a Web site can improve communication, distribution, customer support, and marketing. E-business is also about reducing costs (e.g. reducing mailings of catalogs) and improving productivity (e.g. applications and content aimed at sales force support) as well as direct sales. For example, do you have product catalogs, product specs, brochures, technical manuals, and procedure manuals that are expensive to print and distribute? Put that information on a website and reduce costs.

What can a website do for my local business?

Internet usage has become so pervasive that even businesses that serve strictly local markets are finding advantages from doing business on the Web. Our search engine optimization solutions will drive targeted visitors to your website. How much money would it cost to effectively advertise all the wonders of your business using traditional advertising? For a fraction of the cost of all that ad space, you can develop a piece of internet real estate, and reach a wider range of consumers.